PROJECT
Trade Media is a Romanian media and advertising company specializing in print and digital publications, including a comprehensive range of magazines and online platforms.
The company targets key industries such as business, lifestyle, and technology, providing top-tier content and advertising solutions to help brands enhance their market presence.
CHALLENGE
The challenge was to design a cohesive digital experience for Trade Media that not only reflects their position as a trusted source in the Romanian media industry but also provides an intuitive, user-friendly platform for both readers and advertisers to engage with.
The project involved rethinking the information architecture, improving navigation across various sections of the website, and enhancing the overall user experience to cater to the needs of a diverse audience.
Target users
​• Business professionals: Entrepreneurs, managers, and decision-makers who rely on the platform for industry insights, business trends, and advertising opportunities.
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• Advertisers: Companies and marketing professionals looking to leverage Trade Media's vast reach to promote their products and services.
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• General readers: Individuals interested in the latest news and trends in business, lifestyle, technology, and other relevant sectors covered by Trade Media's publications.
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• Industry experts and contributors: Writers, analysts, and consultants who contribute to the platform and require an easy way to upload and manage content.
Challenges
• Complex Information Architecture: Trade Media offers a wide variety of content spanning multiple industries and sectors. Ensuring that this content is easily navigable without overwhelming users was a key challenge. The platform needed a more intuitive structure to help users quickly find relevant articles or advertising services.
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• Advertiser Integration: A significant part of Trade Media’s revenue comes from advertising. The website needed to facilitate an effortless experience for advertisers to understand and book advertising slots. Clear calls-to-action and an easily accessible advertising section were necessary for driving business growth.
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• User Engagement and Retention: With a broad range of readers and business clients, maintaining engagement was crucial. The challenge was to design a user interface that appeals to both casual readers and professionals looking for in-depth business insights, ensuring that all users can access what they need quickly and easily.
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• Responsive Design: Trade Media’s audience accesses the platform across multiple devices, so creating a responsive design that ensures a seamless experience on desktops, tablets, and mobile phones was another critical factor.