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eMAG Alconnaiseur

Alconnaiseur

The project

Emag, the biggest e-market in Romania, wanted to promote its very diverse alcoholic beverage offer

The challenge:

Even though customers spend a lot of time on the internet and enjoy an occasional drink, they don’t know how to choose the best drink for them.

Main goal 

Get as many people as possible to know and memorize that eMag liquor page is a place that offers both delivery and quality and that is a great place both for casual drinkers and also for connoisseurs. I choose a design with round corners because it’s fresh and trendy and appeal to the core target, that spends a lot of time on the phone and on social media. This is also why I payed extra attention to the mobile version, making sure it’s easy to navigate, simple and clear.

My task was to design a website for the campaign that can hold both the videos in the campaign but also that emphasize the product. For this, I used a simple grid, where the bottles can stand out and that made ordering more easy. I choose vibrant&elegant colours, inspired by the deepness of the colours that beverages have but, in the same time, colours that are rooted in the brands guidelines.

 
emag Desktop & Mobile

Homepage

eMAG landingpage Mobile Alconnaiseur

Body text

CO Headline Regular 

 

 

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvxyz

123456789 / !@#$%^&*()-=

Font size
14
16
18 
24

Regular
Medium
Bold

Line height
150

Headlines & Titles

Co Text Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvxyz

123456789 / !@#$%^&*()-=

Font size

28

Bold

Line height
150

32

46

#dc2340

#690E41

#320920

#4f80e0

emag mobile Alconnaiseur
emag wine products Alconnaiseur
mobile screen alcoolneseur

Mobile screens

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